Kohl’s Gen Z Rebrand Strategy – MKT 425 (USC Marshall)

As part of my Digital Marketing course at USC Marshall, our team developed and pitched a rebranding strategy for Kohl’s with a focus on resonating with Gen Z. We proposed a refreshed brand identity and social media approach designed to boost engagement, modernize Kohl’s image, and build loyalty among younger consumers. Our campaign included a content calendar, digital mockups, and platform-specific tactics tailored to TikTok, Instagram, and emerging trends.